As a marketing consultant you have a unique skill set.
You aren’t tied to a specific position. One moment you could be advising a
department on their advertisements. The next you could be taking control of a
full marketing campaign and guiding it to success. Most consultants prefer to
settle into different roles and focus on those instead.
In 2013, some marketing consultant positions have
stood out more than most. These are the three positions which are lucrative and
are expected to grow over the next 12 months.
Advertising
Sales Representative
The advertising sales representative is a third-party
worker. He acts on behalf of companies and other marketers. He maintains the
accounts and helps with positioning messages in the most effective ways. To
qualify for this position, you’ll need an extensive knowledge of market
placement. Usually, you’ll focus on specific industries, so it’s handy to have
unique insider knowledge of certain disciplines.
This is a position which pays roughly $45,000 per
annum. It’s expected to experience modest yet consist growth.
The
Marketing Manager
The marketing manager might have a variety of
different titles, including the Director of Marketing. This is a
self-explanatory position. You’ll have the skills of business administration
and marketing. The best thing about being a marketing manager is you don’t need
any specialist knowledge. As long as you have a general grasp of marketing you
can be a manager.
Most of a manager’s work is taking care of the various
niche aspects of a marketing campaign. He must have creative ideas of his own
and must be willing to listen to those experts working under him.
Marketing managers are in high demand but require
extensive amounts of experience. If qualified, you can expect an average salary
of $105,000 per annum.
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| Photo: Stockvault |
Market
Research Analyst
To an extent, every person in marketing needs to know
how to dissect data. You need to know about the habits of customers so you can
tailor your campaign according to their needs. The market research analyst is
the person who delves deep into these figures. You’ll normally find them being
used in larger companies with separate marketing departments.
The research analyst must initially gather the information and make sure it’s reliable. They need to take this data and spot trends. You’ll need an analytical mind to succeed in this job. Huge growth is predicted with the industry increasing by almost 50 per cent in the next 12 months.
Market research analysts can expect to earn $60,000
per annum on average.
Company
Requirements
Remember these skills are only basic descriptions.
They don’t take into account the specific skills and attributes required by
companies themselves. Carefully research what local companies in your area are
looking for in marketing consultants first. The general skills might not be
enough.
Many companies will actively look for marketing
consultants with experience in their line of work. For example, if you have
fashion experience you will have more success if you decide to work with
companies involved in retail, clothing, or fashion.
Michelle Patterson is very familiar with the marketing industry as she has worked with companies like http://www.ds-peterboroughweb.co.uk/ throughout her career. She believes it’s important for marketing consultants to diversify and keep updated on current industry trends.
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